"Fall-off-the-bone ribs and summer go hand-in-hand, and now we are excited to be the first national fast food hamburger restaurant to offer our guests an authentic bone-in rib menu offering," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. "Our guests' initial reaction to this product has exceeded our expectations, further validating the BURGER KING(R) system's investment in our new game-changing broiler. Because of this proprietary cooking technology, we've been able to up the ante in our product development across the board, and BK(TM) Fire-Grilled Ribs are just the beginning of the innovative product line we can offer with this new cooking platform." BURGER KING... www.bk.com
http://www.youtube.com/watch?v=kz0zCVyKmO0&hl=en
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